Reacting to Pricing Backlash: Lessons Learned

My take on how to find the right pricing and how I reacted to a user calling my app “overpriced”. Learn from my mistakes and avoid bad reviews.

Pricing is hard. You can never make everyone happy. I know this. But it still depresses me for longer than I want to admit when I read a review like this:

A user expressing their feelings with a negative App Store review.

It’s really tough to withstand the temptation to just follow their request to lower the price. And I haven’t always been able to withstand it as you can see here:

A user on Reddit complaining about the price of an up-front paid app.

I’m a human after all and I want people to like what I do. But I also have to make money as an Indie developer or I can’t continue improving the app. So, it’s even in the interest of users that I put a fair price on it, not just mine. But what is fair?

“Fair” Pricing

One could look at this from many different perspectives.